Why the method of manufacturing matters more than the picture on the bag.

Big Pet Food is running the biggest silent genocide in history.
Cancer now kills 47% of dogs over 10 - virtually unheard of 50 years ago.
Obesity in pets has skyrocketed in the five years.
Up to 90% of cats over age 12 show signs of arthritis.
Since the 1950s, we have seen a drastic and continued increase of disease in our pets—chronic degenerative diseases; auto-immune diseases; allergies; kidney, pancreatic and liver diseases; cancer, and more. A raw diet provides natural nutrition and supports a healthy lifestyle.

Designed for mass production
Feed-grade ingredients
Rendered proteins
Carb-heavy fillers
Nutrients lost to ultra-processing

A dog's ancestral diet
High-quality meats
Raw for optimal digestibility
No grains or fillers
Nutrient-dense and protein-rich
Extreme heat and pressure destroy natural nutrients and enzymes
Rendered proteins, carb fillers, and synthetic additives make up the bulk
Low moisture content and preservatives prevent spoilage but reduce bioavailability
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