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Health Patterns Vets See Every Day
Big Pet Food is running the biggest silent genocide in history.
47%
Cancer now kills 47% of dogs over 10 - virtually unheard of 50 years ago.
61%
Obesity in pets has skyrocketed in the five years.
90%
Up to 90% of cats over age 12 show signs of arthritis.
It's Time to Do Better
Since the 1950s, we have seen a drastic and continued increase of disease in our pets—chronic degenerative diseases; auto-immune diseases; allergies; kidney, pancreatic and liver diseases; cancer, and more. A raw diet provides natural nutrition and supports a healthy lifestyle.
Kibble Diet
Designed for mass production
Feed-grade ingredients
Rendered proteins
Carb-heavy fillers
Nutrients lost to ultra-processing
Raw Food Diet
A dog's ancestral diet
High-quality meats
Raw for optimal digestibility
No grains or fillers
Nutrient-dense and protein-rich
Our Pets Deserve Better
OBESITY ISSUES
Extreme heat and pressure destroy natural nutrients and enzymes
INFLAMMATION ISSUES
Rendered proteins, carb fillers, and synthetic additives make up the bulk
CANCER ISSUES
Low moisture content and preservatives prevent spoilage but reduce bioavailability
What's the Best Nutrition for Dogs and Cats?
Here's What We'd Suggest, and Why
Switch to raw or freeze-dried — closer to what a dog's body evolved to digest
Transition over 7–10 days — a slow switch protects the gut
Read the ingredient list, not the marketing — "complete and balanced" is a claim, not a guarantee
Get a baseline bloodwork panel before switching — you need a starting point
Recheck at 60 days — enough time for the numbers to move
See What’s Actually in the Bag.
Join like minded cat & dog owners receiving independent advice on pet health, pet food, and the latest news—delivered straight to your inbox 3x/week.
